The film choice of American Sniper is perfect to analyse for our personal poster choice as it reflects on the essence of themes that we want to express in out own film, that being of PTSD and the massive effects it can have, war and a lone wold experience.
-Soldier Background
-Sniper
-Lone Wolf
Unique Selling Point.
The unique selling point of American Sniper was "Most Lethal Sniper in US History"
This links to our film well as we want to portray a powerful USP similar to this that has an effect and strong grasp towards the audience for our target audience.
Target Audience
The target audience is based more on those who have had a relation to this experience or that of ages 18-35 due to how effecting the plot is, delving deep into the traumas of war. As this is what we pan to do for our film we must take caution to not go too deep into the effects as it can be sensitive information, a poster as simplistic as this would be fitting for our target audience, style without effecting sensitive areas.
Analysis of the Title:
American Sniper
-Relating to his country -Shows his skill and expertise
and his background -Outlines his loneliness
All the points of the title reference to the film its self with strong significance and this is something that we would need to think of as a group to make a strong title that captures the essence of the films plot.
Significance of the Image - 75% of the poster
The flag symbolises a circulation of protection as if he is being protected by the country he fights for. The side on Figure shows how he isn't self absorbed, that he is doing what he does for his country. The fact he also has his back to us allows us to see him as vulnerable which also gives the audience the questions of, where is he? Whats he doing? As well as why is he vulnerable, is he safe? All of these questions are what would run through a consumers mind when viewing the image initially drawing them in to watch the film which is what the poster i plan to make needs to do.
The American flag symbolises his patriotism and how he has to abide by it, showing him as a patriotic soldier, although, the image suggests he is in an informal position as if he is off guard which also makes the audience question why he has lowered his guard in combat.
Lighting
The lighting symbolises him in a high light as it almost glows around him. This foreshadows his displays of war and his actions making him seem heroic, but as the informal stance and the flag suggest, he does it not for him self but for his country which gives the audience an in depth idea into who this character truly is.
Angle
The angle of this poster is highly significant as it shows him as being looked up to. This shows his high status in the american army showing him as a high character.
Text Positioning
The text for the actors are located to the top of the poster, which is highly traditional which usually display what type of film to expect as it links to what the actors are highly known for. The Title is also clear and visible which is in a traditional place as well as the Billing Block which, just above has the USP.
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